Ways To Help Out Your Favorite Authors

I've been struggling to come up with a topic this week, probably because I've been loving the Olympics so much. Go, USA! It's amazing what all those athletes have accomplished. It's been quite a ride. :) So, I finally decided to do a post on something I've been thinking about for a long time. How to help promote our favorite authors.

Some of my suggestions you may have thought of already or may seem obvious, others may not. Hopefully, something here will spark an idea and you can take it from there. 

As a writer, I've done my best to support and promote new authors, since I know some day I will be in their shoes. What I've learned from doing this is that it really is all about marketing and word of mouth. Those authors that are out there, meaning online, promoting their books are the ones I see being successful. Those authors that have teams helping them are the books we know the best, whether we've read them or not. So, how can we help our favorite authors, especially those that are not "well known" as of yet?

• Buy their books. This may seem obvious, but consumers spend money on what they like. It's as simple as that.
• Along with that, once you've discovered an author you like, try to purchase their book directly from the publisher. That way, the author gets a bigger portion of the pay, whereas if the book is purchased through a third party, their cut isn't as big. This may not be possible for everyone, but Indie authors you should be able to get the book directly from the publisher. I've been surprised at what I've been able to find from a publisher, and the cost isn't all that different.
• Post a review. Whether that be on your blog, Amazon, Barnes & Noble, Goodreads, Facebook, really anywhere. It lets people know the book exists and that you liked it. One of the most powerful tools for an author is positive word of mouth. I'm amazed at how many people are now coming to me directly for reading suggestions just because I've been vocal about the books I've read.
• Post an interview or have the author do a guest blog post. Again, it's exposure and gets the name out there.
• Participate in blog tours. Your blog is one more stop that the book gets to make which makes it known to how many more people. You never know how far the word can spread.

There are many more things I'm sure others have thought of, but this is what I've found as worked for me. It doesn't take too much effort to do any of these things, and I'd like to think that I've been able to help out some of the authors out. And hopefully, when I'm published others will return the favor. In the meantime, Happy Writing, Reading, and Promoting!

The World Of Social Media For Writers

By Bonnie Harris

I’ve been thinking a lot about this topic as of late. I’ve also been reluctant to join the social media sites for years, partly because I don’t like to “jump on the bandwagon.” The decision to join in on the craze happened when I realized that most of the authors I liked had profiles on things like MySpace and Facebook. As an aspiring author, it only made sense that if I wanted to be a successful author, I should be doing what other successful authors do.

So I’ve slowly gotten my feet wet and set up a profile on MySpace and Facebook. I didn’t spend too much time on either site, but I did post book reviews. Then a friend of mine, Tanya Parker Mills, encouraged me to set up a blog and post my reviews there. I followed her advice and that’s how I got my start in the social media world.

From there, I’ve taken classes on networking, creating platforms, and had another realization. The social media websites, i.e. Facebook, Twitter, Blogs, and all the other sites out there, are all ways of creating an author platform as well as networking with other writers and readers around the world. And let me tell you, it works.

Here are a few tips that I’ve learned, mostly from Kristen Lamb’s WE ARE NOT ALONE—which I highly recommend to anyone who is wanting to make a name for themselves in the cyberspace world, which really is any author out there, self-published or traditionally published. Stay tuned for my review. :)

One—you have to be online. You can’t just have profiles and update them once in awhile. Be consistent. If you have a blog, make sure you blog at least once a week. Try to make it on the same day so followers will know when to come visit you. As Elana Johnson said in one of her classes, the internet world is very forgiving, but also very forgetful.

Two—return the favor. I’m working on this one. If someone follows you, follow them back. (Twitter, FB, Blogs) If someone comments on something you said, return the favor. I had someone ask me how I keep getting Twitter followers. My answer: follow people. I go out and find people with similar interests and follow them, and if someone follows me, I be sure to follow them back.

Three—choose a few social media sites to participate in. It seems like every few months a new media site pops up. My head spins just thinking about all of them, and if I tried to keep up with all of them, I wouldn’t have time to write. So don’t feel like you have to be on all of them. Pick a couple that work for you and stick to them. Personally, I’m on Facebook, Twitter, my blog, LinkedIn, and Goodreads. Am I active on all of them all the time? No. I keep FB and my blog regularly updated. I’ve also linked my blog posts to FB and Twitter. There are ways to do that and it makes life much easier.

Four—create a brand name. As authors, we want people to recognize our names, not just the title of our books. When at all possible, use your name. For example, my Twitter account is @bonnieharrisaz. My blog is www.bonnieharris.blogspot.com. You can find me on FB under harris.bonnie. When I get my website going, it will have Bonnie Harris in there. That way, people will know my name and when I am published, they will recognize it when they are looking for a good book to read. :)

These are just a few things I’m trying to implement to help build my author platform. I’ve had a few author friends ask if having an online presence really does any good. My answer to that is a resounding YES. I know it takes time and I know it can be a time waster, but if you allot a few minutes a day, you’ll be amazed at the results. We live in an internet world and our readers are closer than ever. I know, as a reader, I get really frustrated when I go to an authors website and the information there is years old. As fickle as this sounds, it makes me not want to read there stuff anymore. If I feel that way and I’m more lenient toward authors, how does a reader feel that wants the information, but can’t find it?

In the end, we want to share what we do. In a world that has everything at their fingertips, we need to be willing to share it by letting people know what we do. Take a look at Kristen Lamb’s blog. It has tons of help on it. Her book helps authors navigate the social media world. And here’s another article by Aimee L Slater about some do’s and don’t’s for authors. In the meantime, Happy Writing!